Tri Chamber of Commerce Launches Unified Brand to Serve Northwest Valley, West Valley & Maricopa County

Goodyear, AZ — In a bold move to strengthen regional business advocacy and streamline support for entrepreneurs, the Tri Chamber of Commerce has officially launched, uniting three distinct chamber brands under one strategic umbrella: the Northwest Valley Chamber, the West Valley Chamber of Commerce, and the Community Chamber of Commerce.

This tri-chamber alliance is designed to serve six Northwest Valley communities, 18 West Valley cities, and all of Maricopa County, creating one of the most comprehensive and inclusive business networks in Arizona.

Why the Tri-Chamber Was Created

The formation of the Tri Chamber brand is a direct response to the evolving needs of local businesses. By consolidating resources, leadership, and outreach efforts, the new structure eliminates duplication, enhances regional collaboration, and delivers greater value to members. It also reflects a commitment to the “3-C Chamber” model—Convener, Champion, and Catalyst—as outlined in the Chambers   strategic planning documents .

• Convener: Bringing together business leaders and connecting them with residents to build stronger commuinities.
• Champion: Advocating for business interests at all levels of government, with a strong track record of issuing Action Alerts and influencing policy.
• Catalyst: Driving business growth through education, networking, and strategic partnerships.

We have position the three brands as divisions of a single powerhouse chamber:

• Northwest Valley Chamber → “Local Powerhouse for NW Communities”
• West Valley Chamber of Commerce → “Regional Connector for 18 West Valley Cities”
• Community Chamber of Commerce → “County-Wide Impact & Advocacy”

Why It Matters

The Tri Chamber’s unified approach allows for:

• Stronger Advocacy: As highlighted in the recent Press Release, the Northwest Valley Chamber was ranked among Arizona’s top 20 advocacy groups, thanks to its government-free model and bold stance on small business issues .
• Expanded Reach: Businesses now benefit from valley-wide exposure, including events like the Fall Home & Health Shows and the Biz 2 Biz Expo, which span 55+ master-planned communities 
• Operational Efficiency: Shared infrastructure and leadership enable faster response times, better communication, and more impactful programming.

A Message from the CEO

“We didn’t just merge chambers—we built a movement,” said Raoul Sada, NWVC, President & CEO. “The Tri Chamber brand is about putting business first, removing barriers, and creating a unified voice for entrepreneurs across the region. Whether you’re a startup in Surprise,  a legacy business in Goodyear, or have a valley-wide presence  we’re here to serve you.”

Join the Movement

Businesses of all sizes are invited to activate their membership and explore the benefits of the Tri Chamber alliance. From advocacy and networking to education and community engagement, the Tri Chamber is redefining what it means to be a chamber in the 21st century.

Visit http://www.tri-chamber.com to learn more.